tag:blogger.com,1999:blog-18658445.post197031077231169864..comments2020-02-06T09:16:52.222-05:00Comments on Marketing Measurement Today: Making the "Best" Business Case for Marketing InvestmentsPat LaPointehttp://www.blogger.com/profile/09455689198303278078noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18658445.post-90509169815305465222009-12-10T08:09:32.804-05:002009-12-10T08:09:32.804-05:00you have a nice site. thanks for sharing this reso...you have a nice site. thanks for sharing this resources. keep it up. anyway, various kinds of ebooks are available here<br /><br />http://feboook.blogspot.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18658445.post-25151885363026822322009-12-09T14:02:47.395-05:002009-12-09T14:02:47.395-05:00One of the challenges of making these marketing ca...One of the challenges of making these marketing cases is credibility. For good reason many question marketing's ability to adequately predict cost. In some part because so little use is made of direct response marketing where costs are known. And results quantifiable. And that is the other side of many marketing initiatives. Using direct response marketing, a credible break even analysis is easy to do. And they are very revealing and compelling.Martinhttp://www.selling-a-business-without-stress.comnoreply@blogger.com