tag:blogger.com,1999:blog-18658445.post8491259786734689546..comments2020-02-06T09:16:52.222-05:00Comments on Marketing Measurement Today: Survey: 27% of Marketers SuckPat LaPointehttp://www.blogger.com/profile/09455689198303278078noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18658445.post-53191101859970851042009-06-04T01:16:45.569-04:002009-06-04T01:16:45.569-04:00Is the disservice that not enough marketers have a...Is the disservice that not enough marketers have a sufficient statistical background, or are they not using their education properly?Jason Tarrehttp://jtarre.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-18658445.post-11480150613647593062009-05-16T20:28:47.580-04:002009-05-16T20:28:47.580-04:00Great post! Not only reputable sources are a must,...Great post! Not only reputable sources are a must, but taking results completely out of context can also hurt.<br /><br />In the software world, Gartner Group, for example, is constantly quoted. Their predictions are used in all kinds of presentations. Even years after they have been published, people still cite them as the gospel. Other examples, such as the CHAOS report by Standish Group are constantly used even though in most cases, the report in question is over 10 years old! Those in IT know what I'm talking about.<br /><br />Is always good to be reminded that data can always be manipulated to tell you what you want to hear.<br /><br />Marketers, beware.Daniel Kupermanhttp://www.effectivemarketer.comnoreply@blogger.com