As someone who prides themselves on allocating precious time to the highest return activities, I'll be ending this blog now.
It's not that there isn't a great deal left to be said on the topic, but rather that there don't seem to be too many people seeking information on this topic in blog form. Having tested several tactical approaches to getting the message into the market, this particular one does not seem to justify the time and energy it requires to feed the insatiable appetite for practical advice in the area of marketing metrics.
So I'm thinking of installing a web cam in my car and allowing you all to watch me as I drive...
Seriously, if you're looking for great content on marketing measurement, marketing metrics, marketing dashboards, brand scorecards, marketing resource allocation, marketing budgeting, or any of the other key search terms, catch us at our home page, www.MarketingNPV.com, where you'll find what you're looking for.