Friday, December 19, 2008

Blogging On (or is it "Blogging In"?)

OK. I'm back.

I actually got quite a few requests to resume this blog, even though there were very few comments posted during the year I ran it originally. Plus, it seems to do REALLY well on Google organic search results.

So what have I learned?

1. Blogging on a subject matter like marketing measurement is less about the number of engaged readers than it is the quality of engagement of a few.

2. Blogging is far more about building a well-rounded web marketing presence. No single piece of the puzzle puts one over the top on search results. It's constant experimentation. Having dropped the blog for a while, I can tell you we saw a clear drop in performance of our organic search traffic.

3. Social media is so immature at this point that we're experimenting with many platform components from Twitter (follow me as "measureman") to feedster, to several dozen other elements. The cost of experimentation is high, and I used to think we weren't making sufficient progress towards any real insight. Then I had a bit of an epiphany... the experimentation process really IS the marketing process. Experimentation isn't just what we do to get to a marketing plan. The marketing plan is a summary of how we're experimenting with various methods, tools, and messages to get the desired results.

If you're interested in how we're measuring our own results here at MarketingNPV, shoot me an email and we can talk about the specific metrics.


1 comment:

Rob O'Regan said...

Pat - glad you're back!